VERA PR is a strategic marketing and communications agency that welcomes innovators and dissidents in the realms of art And literature. We specialize in creating highly collaborative, custom media campaigns.
who is vera?
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VERA PR represents the unsung and unconventional.
Consider us an accessible entry point for artists on the fringes. No need for institutional backing or pretty packaging. We’re committed to carving new paths for recognition and reach.
Our mission is to amplify artists who offer alternatives to your algorithm. New ideas. New perspectives. New freaks.
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VERA PR was founded by Lydia Sviatoslavsky.
Lydia Sviatoslavsky is a public relations specialist with a background in literature and arts journalism. She has written for Spike Art Magazine, Office, Write or Die, Worms Magazine, Audiofemme, and SFGATE, among others.
Over the last five years, she has worked closely with countless artists and writers, offering services that range from editorial guidance and research to copywriting and social media strategy. In her early days as a publicist, she primarily represented authors, working one-to-one with novelists, memoirists, and nonfiction writers. Ever drawn to the arts, she steadily sought a wider range of creative partnerships, offering her PR services to galleries, musicians, visual artists, and indie presses.
In January 2024, she launched VERA PR. VERA represents her commitment to championing overlooked artists, writers, and cultural institutions. She lives and works in New York City.
Photo by Samantha Sutcliffe, 2023.